OPTIMIZE AND BOOST HOLIDAY SALES
Who wouldn't want incremental sales? It's essentially added revenue that wouldn't be otherwise. Wineries are so reliant on email promotions which can generate substantial revenue from loyal customers but what about first time buyers? Their inbox is flooded with wine offers. Why leave it up to chance when all it takes is a phone call. They might just be loyal afterwards.
Let's face it some of your customers may not buy again. If they do it might be awhile. Its not that they didn't like your wine. Life simply got in the way. So why wait? I'll reach out while your wine is still fresh on their minds...and palette.
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