In an age of digital communication, a phone conversation can be daunting. However, the telephone is still an effective tool when selling wine. It humanizes the transaction and cuts through all the rigmarole that we're often subjected to in todays digital world. It allows the customer to ask questions, give feedback, make a purchase but most importantly build rapport and trust - all in real time. You can't really get all that through an app or email promotion can you?
I strive to help winery owners develop a solid core of regular wine buying customers. Even when they're not buying, a simple phone call will keep you in their minds long enough for them to open up a bottle of your wine. Hopefully they'll only have a few bottles left which will prompt them to visit your website and buy more.
I've been selling wine over the phone for over a decade. From family run wineries to some of the most iconic blue chip wineries in the business. Regardless of size or reputation, I treat every customer with the same level of professionalism, courtesy and customer service. No scripts, no pitches just good-natured conversation between two people sharing one thing in common: wine. So let's start by having our conversation. Five minutes of your time can add years of incremental revenue to your bottom line.
“OUR CUSTOMERS TRULY APPRECIATE AN ENGAGING, INFORMED AND FRIENDLY VOICE. IT IS CLEAR IN THE NUMBERS AND CUSTOMER FEEDBACK, WINESYNC HAS QUICKLY BECOME A VALUED AND ESSENTIAL ELEMENT IN OUR COMPANY.”
OWNER/GM • PEIRSON MEYER • NAPA
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